drive-AMS WAAW 2023

World Antimicrobial Awareness Week (WAAW) is celebrated annually from 18 to 24 November. Dedicated to raising awareness about global antimicrobial resistance (AMR) and promoting best practices, this event provides an excellent opportunity to showcase drive-AMS's unique approach to enhancing appropriate antimicrobial prescribing through the implementation of sustainable antimicrobial stewardship programs.

drive-AMS’s WAAW communication campaign has been developed in close collaboration with the partners in Portugal, Lithuania, Romania, and Greece. At the heart of the campaign is an engaging infographic that outlines the project’s methodology and objectives in a visually appealing and easily understandable manner. Introducing the slogan “Preserve for Tomorrow, Act Today: make antimicrobial stewardship happen!”, this tool holds a positive yet compelling call-to-action. To ensure broader accessibility and outreach, the infographic has been translated into the four national languages. Additionally, a social media plan, featuring tailored messages for partner countries, completes our 2023 WAAW campaign.


View our translated infographics: